Narnia

Toy companies have begun discreetly unveiling licensed merchandise connected to Netflix’s upcoming film Narnia: The Magician’s Nephew at this week’s North American International Toy Fair in New York, and the first concrete details about the brands involved are now starting to emerge.

Held annually each February, the New York Toy Fair brings together professionals from across the global toy sector to showcase upcoming product lines and negotiate licensing agreements tied to major entertainment releases.

Among the participating companies is Monogram International, which recently included Narnia among its officially licensed properties for 2026 in a press statement released last week. The company specializes in smaller collectible merchandise such as 3D foam bag clips, keychains, novelty coin banks, and enamel pins.

Another major name joining the lineup is Funko, widely recognized for its Pop! Vinyl figures. The collectible brand confirmed that it will also introduce Narnia-themed products later this year.

During an appearance on the Strictly Business podcast, Funko CEO Josh Simon described 2026 as one of the company’s strongest years yet in terms of entertainment partnerships. He highlighted a slate that includes The Mandalorian & Grogu, Toy Story 5, Moana, Supergirl, and Avengers: Doomsday, before adding that he is also especially excited about the Narnia film directed by Greta Gerwig, which is scheduled for release toward the end of the year.

“I have to also give a shout out to — I’m very excited for the Narnia movie that Greta Gerwig is directing that also comes out at the end of the year.”

Josh Simon

At the same time, Simon emphasized that many of the year’s upcoming products are being shown privately behind closed doors at the New York Toy Fair, as studios are working carefully to prevent plot details or character designs from leaking prematurely through early merchandise reveals.

As a result, fans should not expect to see official public reveals of new Narnia toys just yet—unlike earlier Toy Fair showcases in 2005 and 2008. Nevertheless, this initial wave of licensing news likely marks only the beginning of a broader range of marketing collaborations that will build momentum in the months leading up to the film’s planned November debut.